Solved by verified expert :33. Marketing
includes offering:
A. goods.
B. services.
C. ideas.
D. goods,
services, and ideas.
E. goods
and services only.
34. Brian
is struggling with the choice of publishing his new book, “How to cook
Polish Barbeque” as an e-book or a paperback. Brian is addressing which
core marketing aspect?
A. Developing
a promotional plan.
B. Managing
the Exchange function of marketing.
C. Making
product decisions.
D. Deciding
where and how to sell the product.
E. Pricing
the product.
35. The
basic difference between a good and a service is that a good:
A. provides
intangible benefits.
B. can
be physically touched.
C. is
always less expensive than a corresponding service.
D. generates
greater interest among consumers.
E. is
more quickly forgotten by consumers.
36. UPS
washes its trucks nightly so they are always clean, and requires its delivery
people to wear clean, unwrinkled uniforms. UPS probably established these rules
because they know that:
A. consumers
want friendly delivery people.
B. most
delivery services do not require uniforms.
C. consumers’
judgment of the benefits they receive from services are tied to the image of
the producer.
D. the
goods UPS sells are easily replicated.
E. all
of these
37. Four
Winds Art Gallery recently began offering appraisals of customers’ art
collections, in addition to continuing to sell paintings. Four Winds is:
A. expanding
from offering just services to also offering goods.
B. implementing
a market segmentation strategy.
C. capturing
value through multiple pricing strategies.
D. expanding
from offering just goods to also offering services.
E. increasing
customer value through inflated appraisal evaluations.
38. The
owner of The Pipe Doctor, a plumbing service, often orders the sinks, faucets,
and toilets he installs for his customers. Since he is paid for these items and
also for the labor to install them, the Pipe Doctor:
A. is
a provider of goods.
B. is
a service provider.
C. provides
both goods and services.
D. is
primarily a marketer of ideas.
E. offers
neither goods nor services.
39. The
price of a product:
A. is
usually expressed in terms of money.
B. includes
the time involved in the purchase decision.
C. includes
the effort and energy involved in researching the product.
D. is
everything the buyer gives up to obtain the product.
E. all
of these
40. Marketers
must determine the price of a product carefully on the basis of the potential
buyers’ beliefs about:
A. its
value.
B. the
environment.
C. the
cost to manufacture the product.
D. the
economic outlook.
E. the
product’s new advertising campaign.
