Solved by verified expert :36.
Which term reflects
the fact that most products in developed economies satisfy more than one
need?
A.
multiplicity
B.
duplicity
C.
need array
D.
need set
E.
value
proposition
37.
Barry is looking for
a car that is dependable yet stylish enough to let others know that he has
achieved a respectable status in his life and career. He also wants it to be
a high-performance automobile. Dependability, status, and performance
represent Barry’s _____.
A.
self-image
B.
need set
C.
alter ego
D.
unarticulated
needs
E.
lifestyle
38.
Which of the
following is used to describe a group of consumers with similar needs
sets?
A.
demographics
B.
lifestyles
C.
media usage
D.
a and b
E.
a, b, and c
39.
Talbot’s is a
women’s clothing store that offers classic fashions at a slightly premium
price (i.e., a wool skirt typically costs over $100). During the process of
market segmentation, Talbot’s identified a group of consumers who are larger
than average women yet still want stylish clothing. Further research into
this segment revealed that these women tend to be between the ages of 35 and
50, are career-oriented, have a household income over $50,000, and are
married with children under the age of 18 living at home. This group is also
heavy users of magazines and newspapers as well as prime-time television.
Which step of market segmentation does this describe?
A.
identifying
product-related need sets
B.
grouping
customer with similar need sets
C.
describing
each group
D.
selecting an
attractive segment(s) to serve
E.
profiling
current customers
40.
The segment(s)
within the larger market on which an organization will focus its marketing
effort is referred to as the _____.
A.
need set
B.
target market
C.
customer set
D.
strategic
market
E.
primary
market
