Solved by verified expert :61. A brand’s market position refers to its:
A. relative market share.
B. location on store shelves.
C. image in the mind of the customers.
D. distribution intensity.
E. stage in the product life cycle.
62. _____ is the process of building a brand whereas
_____ is about putting the brand in the mind of the customer.
A. Positioning; branding
B. Branding; positioning
C. Marketing; positioning
D. Targeting; branding
E. Segmenting; positioning
63. BMW’s positioning of its convertible as “the
ultimate tanning machine” would reflect a positioning strategy based
on:
A. product attributes and benefits.
B. cultural symbols.
C. product user.
D. price/quality.
E. competitors.
64. The headline on the ad for Broilmaster Grill read,
“The Most Durable Grill Known to Man.” Broilmaster is using a
positioning strategy based on:
A. product class.
B. product attributes and benefits.
C. price/quality.
D. competitor.
E. cultural symbol.
65. Isopure positions itself as a zero-carb muscle
recovery drink. Isopure is using a _____ positioning strategy.
A. product class
B. product attributes and benefits
C. price/quality
D. competitor
E. cultural symbol
66. United Parcel Service (UPS) built its advertising
campaign around the slogan, “moving at the speed of business.” This
slogan was an example of a positioning strategy based on:
A. cultural symbols.
B. demographics.
C. price-value.
D. product attribute and benefit.
E. competitor.
67. The manufacturer of Mercedes-Benz autos stressed
that the car had side door air bags in an attempt to attract new buyers. Its
focus on safety illustrated a strategy of positioning by:
A. cultural symbols.
B. demographics.
C. price-value.
D. product attribute and benefit.
E. competitor.
68. Wal-Mart has been very effective in positioning
itself as a store that offers quality products at a very good price. Their
strategy reflects positioning based on:
A. benefit segmentation.
B. demographic segmentation.
C. psychographic segmentation.
D. price/quality.
E. product class.
69. McDonald’s Big &Tasty burger was advertised as
a juicy quarter-pounder with lettuce, tomatoes, and all the trimmings that can
be purchased for $1 from McDonald’s Dollar Menu. The Big & Tasty burger and
other items on the Dollar Menu are positioning by:
A. competitor.
B. demographics.
C. product user.
D. price/quality.
E. product class.
70. Campbell’s ads contain quick and easy recipes that
can be made using Campbell’s soups. This is an example of positioning by:
A. product class.
B. product use.
C. price/quality.
D. competitor.
E. cultural symbol.
