Solved by verified expert :17.
Marketing strategy
begins with _____.
A.
market
segmentation
B.
targeting
C.
conducting an
outcomes assessment
D.
objective
setting
E.
conducting a
market analysis
18.
Harold is tasked
with developing the marketing strategy for his family’s business. What should
he do first?
A.
segment the
market
B.
conduct a
market analysis
C.
decide on
which segments to target
D.
develop the
marketing mix
E.
set objectives
19.
Marketing strategy
is formulated in terms of the marketing mix; that is, it involves determining
the product, features, price, communications, distribution, and services that
will provide customers with superior value. This entire set of
characteristics is often referred to as the _____.
A.
total product
B.
customer
value
C.
offering
D.
value
proposition
E.
total value
20.
Disney World in
Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is
intentionally created to offer a memorable event for visitors. For example,
the Wilderness Lodge is a large resort hotel on the grounds, and everything
within it is made to look like log cabins and pioneer days. Even the casual
restaurant has the wait staff dressed in pioneer costumes, and they put on
funny little skits when they are waiting on customers. Which of the following
best describes what Disney is selling?
A.
a product
B.
a service
C.
a bundled
product
D.
a bundled
service
E.
an experience
21.
A shopper who cares
about brand-name merchandise and convenience is known as a ________
shopper.
A.
destination
B.
brand
C.
basic
D.
enthusiast
E.
serious
