Solved by verified expert :Assignment 2: Dropbox Assignment
This assignment is divided into two parts
based on marketing strategies.
Part I
Select one of the poorest countries of the
world (one with under $1000 gross domestic product [GDP] per capita). Research
your chosen country and provide answers to the following questions:
Does this country provide exports? If so, what products or
services are exported?
What quality or condition is the land in this country?
What is the rate of unemployment?
What is the education situation or level of education for the
people in this country?
Based on the information provided, discern
whether this country has any national competitive advantage and discuss whether
free trade can benefit this country and, if so, how. Be specific in your
response.
Part II
Based on your country of choice, develop
scenarios where firms may invest in your country using the following
strategies:
Global standardization strategy
Localization strategy
Transnational strategy
International strategy
For each strategy, develop one scenario
where an international firm would desire to enter the market of your chosen
country. Describe the products or services offered by each firm and why the
strategy was chosen. Cultural, political, and legal factors should be taken
into consideration, as well as any informal or formal trade barriers.
Provide your answers in a 3- to 4-page
Microsoft Word document.
Support your responses with examples.
Cite any sources in APA format.
Submission Details
Name your document
SU_MGT4027_W5_A2_LastName_FirstInitial.doc.
Submit your document to the W5
Assignment 2 Dropboxby Tuesday,
January 13, 2015.
Assignment 2 Grading Criteria
Maximum
Points
Chose
a poor country and justified the choice of country based on given criteria in
assignment.
30
Analyzed
and discussed the chosen country based on the country’s export of products
and services, quality of land, rate of unemployment and education situation.
30
Analyzed
and evaluated whether the country has any national competitive advantage.
30
Discussed
whether free trade can benefit the country and, if so, how.
30
Analyzed
and developed a scenario for global standardization strategy, localization
strategy, transnational strategy and international strategy.
80
Written
components.
50
Total:
250
