Expert Answer :The Last Hole, a small golf shop, sponsors a hole-

Solved by verified expert :68) The Last Hole, a small golf shop, sponsors a hole-in-one contest in a gold tournament to raise money for charity. Anyone scoring a hole-in-one on #16 wins a complete set of clubs, the golfer closest to the pin on #16 wins a golf wardrobe. The Last Hole is the subject of several reports and stories in the local media. This is an example of:a. sales promotionb. advertisingc. publicityd. personal selling69) The key to the success of direct mail advertising is:a. designing the right envelopeb. creative use of color and photographs in the mailingc. using key words such as “free,” “hurry,” and “savings”d. the accuracy of the customer mailing list