Expert Answer :The goal of this assignment is to increase your fa

Solved by verified expert :The goal of this assignment is to increase your familiarity with: 1) using statistical output to answer theresearch questions of interest, and 2) translating the findings of a research project into conclusions andrecommendations useful for a decision-maker.Please read the information described in Case 3. Knowing the Way found in the attachments.(Note: Ignore the questions listed on page 436). Use the information provided in the case together with theData Analysis Output on the next pages to answer the following questions:Question 1 (2 points). Use the data analysis output to answer Marketivity’s research questions:1.1. Do patrons who use a mobile phone navigation app report higher service quality and have animproved experience relative to those who do not?1.2. Do patrons who use the mobile phone app have a greater likelihood of upgrading to a season pass?1.3. Do patrons who use a coupon report more positive price perceptions?1.4. What factors contribute to improved value perceptions?Question 2 (3 points). Based on your answers to Question 1, write a brief report addressed to the SwampPalace managers, in which you summarize the implications of the study for the park. Make sure your reportincludes a discussion/your recommendations about whether Swamp Palace should invest in the navigationsystem and/or offer Groupon coupons.