Solved by verified expert :115. Leah
is the marketing manager for an electronics company. While on vacation in
Ecuador, she visited electronics stores in the major malls in Quito, the
capital city. Most of her company’s products were available, except for smart
phones. When she returned to work, she mentioned this observation to her
international sales manager. Leah was providing the important marketing
function of:
A. advising
production on how much product to make.
B. alerting
the logistics department when to ship products.
C. engaging
customers, developing long-term relationships.
D. identifying
opportunities to expand.
E. synthesizing
and interpreting sales, accounting, and customer-profile data.
116. One
of the most important challenges in marketing globally is to:
A. ensure
that the firm’s products or services stay the same as the offerings in the home
country.
B. avoid
competing with local firms.
C. adapt
to the local situation but maintain strategy and identity.
D. seek
out other home-country firms as suppliers so as to ensure product quality.
E. operate
without publicity so as not to attract attention.
117. Imagine
a country where an anti-marketing dictator orders all marketing efforts to be
stopped. Producers are still allowed to produce, and consumers are allowed to
consume but no marketing is allowed. In such a situation:
A. there
will be no advertising, making it difficult to learn about producers’
offerings.
B. producers
will probably over- or underestimate the amount of product customers will buy.
C. consumers
will have difficulty comparing the value of different producers’ offerings.
D. producers
will have difficulty determining where to ship their products and when.
E. all
of these.
118. Greenbelt
Construction has been a successful small home-building firm for years. The
owner pays subcontractors slightly more than the usual rate for different
tasks, reducing the company’s gross margin. Greenbelt rarely changes
subcontractors, has relatively few complaints from home buyers, and is able to
get quick responses from subcontractors when buyers do have problems. Greenbelt
is engaged in:
A. a
traditional transactional orientation.
B. C2C
value driven marketing.
C. effective
supply chain management.
D. value
cocreation.
E. all
of these.
119. Tanya
has created a distinctive line of jams, fruit butters and preserves using
local, organically grown fruits. She sells these to specialty stores, whose
upscale customers appreciate the products and can afford to pay the premium
price needed to cover costs. Tanya is concerned about creating value across the
entire supply chain, which means that:
A. she
is concerned that her suppliers provide her with the high-quality ingredients
she needs at a price she can afford.
B. she
is concerned that the specialty stores will be able to pay the premium price
she needs to charge, but at a price that still allows the stores to sell the
products at prices their customers are willing to pay.
C. she
would like to create effective relationships with her suppliers and her
customers to support the effective marketing of the product to the ultimate
customer.
D. she
wants to ensure that her suppliers adhere carefully to organic farming
practices so that she can offer this benefit to her customers.
E. All
of these.
120. Marketing
enriches society by:
A. focusing
solely on maximizing profits.
B. encouraging
employees to participate and invest in socially responsible activities and
charities.
C. recognizing
that the firm can do very little by itself, and so it should stay focused on –
and develop – its own core competencies.
D. All
of these.
E. None
of these.
