Solved by verified expert :107. Many
catalog companies create special-run issues based on what customers have
purchased in the past. For example, customers who frequently order bedding
items like sheets and pillows receive a catalog with a larger section of
bedding items than do customers who mostly order kitchen tools. This is an
example of:
A. C2C
marketing.
B. customer
relationship management.
C. a
transactional marketing orientation.
D. supply
chain management.
E. typical
production era marketing practices.
108. Marketing
was once an afterthought to:
A. accounting.
B. economics.
C. production.
D. finance.
E. marketing
was never an afterthought.
109. Many
inventors struggle with the question, “I made it; now how do I get rid of
it?” They have made the error of considering marketing as:
A. an
afterthought.
B. an
integral part of a business plan.
C. an
accounting function.
D. a
profit center.
E. important
only for new products.
110. Your
roommate, a non-business major, sees you reading your marketing text. He or she
asks, “Why is Marketing Important” You respond by saying all of the
following EXCEPT:
A. Marketers
advise production on how much product to make.
B. Marketers
tell the logistics department when to ship products.
C. Marketers
engage customers and develop long-term relationships.
D. Marketers
identify opportunities to expand.
E. Marketers
are the most important profit center in any organization.
111. Georgia,
the outside sales rep for a major building supply company, reads a report
stating that building permits are down dramatically in her sales territory. She
knew things were slowing down but now she has data confirming her impression.
Based on this information, one important function Georgia should provide
is:
A. pushing
her customers to buy products whether they need them or not.
B. advising
the production and purchasing departments to produce or order smaller
quantities of products.
C. assisting
customers in product recall confirmations.
D. avoiding
contact with competing firms in order to maximize value driven marketing.
E. estimating
profit per sale to determine whether or not the firm can survive the slowdown.
112. Jenny,
the delivery and sales representative for a beer distributor, is calling on a
retailer and sees the shelves are almost empty. An unexpected sporting event
held nearby resulted in a huge increase in sales. She calls her company’s
distribution manager and requests a special delivery for her customer. Jenny is
providing the important marketing function of:
A. advising
production on how much product to make.
B. alerting
the logistics department when to ship products.
C. engaging
customers and developing long-term relationships.
D. identifying
opportunities to expand.
E. synthesizing
and interpreting sales, accounting, and customer-profile data.
113. After
the previous sales representative in his territory infuriated an important
customer, Benjamin visited the customer once a month, never asking for business
but hoping to rebuild trust through listening and expressing concern. Finally,
after more than two years, the customer gave Benjamin an order. Benjamin was
providing the important marketing function of:
A. advising
production on how much product to make.
B. alerting
the logistics department when to ship products.
C. engaging
customers and developing long-term relationships.
D. identifying
opportunities to expand.
E. synthesizing
and interpreting sales, accounting, and customer-profile data.
114. Marketing
provides the critical function of ________________ when companies expand
globally.
A. managing
production efficiency
B. understanding
customers
C. personnel
management
D. forecasting
economic growth
E. evaluating
government stability
