Solved by verified expert :121. A
friend of yours comments, “I’m starting my own business. I have a perfect
product that no one else can touch, but I have no use for marketing. That’s
just for the mega-corporations.” Which of the following arguments would
you NOT use in talking about marketing?
A. Marketing
helps new ventures organize, operate and assess risk.
B. Marketers
help address unfilled needs, regardless of the size of the firm.
C. Marketing
focuses on the product, but only as one element. Three other areas are
Promotion, Price and Place.
D. No
one is better than marketers at communicating the value of the product to
potential customers.
E. Marketing
isn’t essential now, but it will be in a year or two when the product takes
off.
122. Many
entrepreneurs are successful through marketing efforts designed to:
A. mimic
existing products on the market.
B. satisfy
unfilled needs.
C. raise
social consciousness.
D. gain
monopoly power.
E. push
a new technology even if people aren’t ready for it.
123. Which
of the following describes a situation in which a company conducts research to
understand what potential employees are seeking, as well as what they think of
the company?
A. employment
marketing
B. empowerment
marketing
C. extended
marketing
D. exchange
marketing
E. business-to-employee
marketing
124. People
who initiate, organize, operate and assume the risk of a business venture are
called:
A. entrepreneurs
B. leaders
C. managers
D. professionals
E. consultants
125. When
a radio station holds an online contest in which you must log on to their
website and submit your personal details such as name, phone number and email
in order to participate, the radio station:
A. has
offered an exchange.
B. is
behaving unethically.
C. is
hoping to receive feedback.
D. is
implementing a CRM program.
E. none
of these.
126. A(n)
_________ is the trade of things of value between the buyer and the seller so
that each is better off as a result.
A. exchange
B. market
segment
C. promotional
plan
D. transactional
orientation
E. relational
orientation
