Expert Answer :Olay’s promotions for its Total Effects cleansin

Solved by verified expert :Olay’s
promotions for its Total Effects cleansing cloths, which fight signs of aging,
are targeted toward
Select one:
a. Generation
Z.
b. Generation
Y.
c. baby
busters.
d. baby
boomers.
e.
echo-boomers.
Effective marketing benefits society because it
Select one:
a. makes
countries more competitive in world markets while simultaneously reducing
competition in their home markets.
b. improves
the quality of products and services regardless of the cost.
c. allows
companies to charge whatever price they want, regardless of product quality.
d. reduces
competition, making the playing field more even.
e. enhances
competition, which improves the quality of products and services and lowers
their prices.
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3
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With respect
to the history of American business, the __________ era immediately followed
the sales era.
Select one:
a. market
orientation
b. customer
relationship
c. promotion
d. marketing
concept
e. production
Profit refers
to
Select one:
a. the total
amount of revenue accrued through product sales or service distribution.
b. the money
left over after a business firm’s total expenses are subtracted from its total
revenues.
c. the
difference between the list and final price of a product or service.
d. the money
earned when the economic order quantity is minimized.
e. the point
at which a company’s assets equal its liabilities plus shareholder equity.
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At the
functional level, the marketing department
Select one:
a. promotes
its goals to the organization’s stakeholders.
b. solicits
talent from all levels of the organization for strategic corporate planning
sessions.
c. defines
the overall strategic direction of the organization.
d. looks
outward, in part by listening to customers.
e. develops
the corporate culture.
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6
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Environmental
trends come from all of the following forces EXCEPT:
Select one:
a.
geographical.
b.
competitive.
c.
regulatory.
d. social.
e. economic.
The four Ps of the marketing mix are
Select one:
a. predict,
produce, package, and persuade.
b.
priorities, personnel, placement, and profits.
c.
prediction, production, pricing, and promotion.
d. product,
price, promotion, and place.
e. product,
price, production, and place.
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8
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The goal of a
SWOT analysis is to
Select one:
a. identify
market research questions in order to develop new products for new market
segments.
b. identify
the critical strategy-related factors that can impact the firm.
c. fairly
allocate governmental resources and financial aid across the industry.
d. reorganize
the firm’s marketing department.
e. determine
how raises, bonuses, and dividends will be paid.
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9
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Once a
company has decided to enter the global marketplace, it must select a means of
market entry. Four general options exist: (1) exporting; (2) licensing; (3)
joint venture; and (4) __________.
Select one:
a. direct
investment
b. microfinancing
c.
cooperative
d. unilateral
venture
e.
franchising
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All of the
following are sources of primary data EXCEPT:
Select one:
a.
experiments.
b. government
publications.
c. panels.
d.
observational data.
e. social
media.
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Because there
are few sellers, price competition among firms is not desirable for them in
which form of competition?
Select one:
a.
monopolistic competition
b. a monopoly
c. an
oligopoly
d.
cross-market competition
e. pure
competition
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12
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Two important
disadvantages of secondary data are __________ and __________.
Select one:
a.
tailor-made to specifications; out of date.
b. none of
the above.
c. low cost;
saves time.
d.
inexpensive; up-to-date.
e. not
up-to-date; not specific enough for the project. Question13
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Market
segmentation refers to
Select one:
a.
aggregating prospective buyers into groups and selecting only those whose needs
cannot be met by competitors’ products.
b.
identifying small groups of customers with dissimilar needs.
c. those
characteristics of a product that make it superior to competitive substitutes.
d.
aggregating different products into more reasonable product groupings to better
serve consumers’ needs.
e.
aggregating prospective buyers into groups that have common needs and will
respond similarly to a marketing action.
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14
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A general
rule of thumb among marketing researchers is to use __________ first and then
collect _________.
Select one:
a. external
secondary data; internal primary data
b. internal
primary data; external primary data
c. secondary
data; primary data
d.
observational data; questionnaire data
e. primary
data; secondary data
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A competitive
advantage refers to
Select one:
a. the
cluster of benefits that an organization promises customers to satisfy their
needs.
b. a unique
strength relative to competitors that provides superior returns, often based on
quality, time, cost, or innovation.
c. actions
taken by a firm with the sole intent of putting a competitor out of business.
d. the
cluster of benefits that an organization promises customers to satisfy their
needs.
e. those
characteristics of a product that make it superior to competitive substitutes. Question16
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In 1962,
President John F. Kennedy outlined a Consumer Bill of Rights that codified the
ethics of exchange between buyers and sellers. These were the right: (1) to
safety; (2) __________; (3) to choose; and (4) to be heard.
Select one:
a. to be
treated with respect
b. to be
informed
c. to privacy
d. to be
treated without prejudice
e. to receive
fair prices for both products and services
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17
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The combined
American Marketing Association’s 2004 and 2007 definitions of marketing used in
the textbook define marketing as
Select one: