Solved by a verified expert :CASE 13 Corona Beer: From a LocalMexican Player to a Global Brand ASSIGNMENT QUESTIONS1. What are the dominant business and economic characteristics of the global beer industry?2. What do you see as the key success factors for firms in the global beer industry?3. What does a strategic group map of the global beer industry look like? How strongly is Grupo Modelo positionedin the industry? How favorably does it compare with its closest Mexican rival FEMSA? How favorably doesGrupo Modelo’s position compare to that of Heineken?4. What are the resource strengths and weaknesses of Grupo Modelo? What competencies and capabilities doesit have that its chief rivals don’t have? What market opportunities does Grupo Modelo have? What threatsdo you see to the company’s future well being? What conclusions can we draw from the SWOT analysis forGrupo Modelo?5. What is your assessment of Grupo Modelo’s financial performance and financial condition from Exhibit6 in the case? Is the company in good financial shape? Why or why not? Please use the financial ratios inTable 4.1 in Chapter 4 to develop calculations in support of your assessment of the company’s financialperformance.6. Is competition in the global beer industry best characterized as global or multi-country? Why? Which type ofinternational strategy discussed in Chapter 7 is Grupo Modelo using in its international operations? How doesthis compare to the strategies of FEMSA and Heineken? What are the strengths and weaknesses of GrupoModelo’s international strategy versus those of its main rivals?7. Based on your analysis of the global beer industry and Grupo Modelo’s situation, what problems and issuesdoes the company’s top management need to address? Which ones are top priorities? Which are low priorities?How concerned should Grupo Modelo be about the potential merger between InBev and Anheuser-Busch?8. What actions would you recommend to Carlos Fernandez to help Grupo Modelo sustain or improve itscompetitive position, especially its international operations, and its long-term financial performance?