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Question 1. 1. (TCO 1) Describe Hofstede’s four-dimensional
framework model. Why is it important for global marketers to uses and
limitations of this model? (Points : 26)
Question 2. 2. (TCO 2) What are some of the strategies that
can be used to minimize negative country-of-origin effect? (Points : 28)
Question 3. 3. (TCO 3) Describe first mover advantage. Would
it make sense for all companies to try to realize a first mover advantage?
(Points : 28)
Question 4. 4. (TCO 4) Explain why companies should perform
concept tests and test marketing when introducing new products to global
markets. (Points : 28)
Question 5. 5. (TCO 5) Identify and describe the
environmental factors that affect pricing. Do companies have any control over
these factors? (Points : 28)
Question 6. 6. (TCO 6) Define distribution density, channel
length, and channel alignment. Give at least one example of how each can differ
between countries. (Points : 28)
Question 7. 7. (TCO 7) What types of companies would you
suggest sponsor the next Olympic Games? How would such firms profit from their
associations with the event? (Points : 28)
Question 8. 8. (TCO 8) List the external and internal
factors that influence a firm’s decision whether to centralize or localize
advertising decisions. (Points : 28)
Question 9. 9. (TCO 9) Why should companies consider
adopting functional organizational structures? (Points : 28)
