Solved by verified expert :86) Describe the
five-step process that can be used to analyze an ethical dilemma. What other
guidelines are there to help in understanding a complicated ethical or moral
situation?
E-Commerce 2011,
7e
(Laudon/Traver)
Chapter 6 E-commerce Marketing Concepts
1) In 2010, a
fairly equal percentage of both men and women use the Internet.
2) Households
with incomes of below $75,000 are obtaining Internet access at faster rates
than households with incomes above that level.
3) Being able to
shop at any time of the day is the top motivating factor in consumers shopping
online.
4) E-commerce is
a major conduit and generator of offline commerce.
5) Online
shoppers tend to browse for available products rather than search for specific
products they have determined in advance.
6) Research
shows that the two most important factors shaping the decision to purchase
online are utility and price.
7) A commodity
is a good or service for which there are many dealers supplying the same
product and all products are essentially identical.
8) Evidence
suggests that real-time customer chat increases sales.
9) Transaction
logs are built into Web server software.
10) Cookies,
when combined with Web bugs, can be used to create cross-site profiles.
11) The four
generic market entry strategies are: first mover, fast follower, slow follower,
and pure play.
12) Wikipedia is
an example of a Web site based on the “Wisdom of Crowds” theory.
13) The marginal
cost of the production of information goods distributed over the Internet is
zero or near zero.
14) Versioning
is selling products at different prices to different people based on their
willingness to pay.
15) Bundling is
the process of creating multiple versions of a good and selling essentially the
same product to different market segments at different prices.
