Solved by verified expert :16) The
marketing technique known as ________ involves merchants offering products or
services for a very low price for a short period of time.
A) search engine
marketing
B) flash
marketing
C) yield
management
D)
bait-and-switch
17) Which of the
following activities is the one engaged in by the highest percentage of online
users?
A) Using e-mail.
B) Using a
search engine.
C) Researching
products and services.
D) Reading news.
18) On a typical
day, approximately ________ percent of adult users in the United States logs on
to the Internet.
A) 20
B) 40
C) 60
D) 80
19) Which of the
following age groups has the highest percentage of Internet access?
A) 18 – 29
B) 30 – 49
C) 50 – 64
D) 65+
20) Which of the
following demographic groups had the greatest increase in Internet access
between 2002 and 2010?
A) people 65
years and older
B) rural users
C) men
D) Hispanics
21) Which of the
following age groups had the lowest percentage of Internet access in 2010?
A) 18 – 29
B) 30 – 49
C) 50 – 54
D) 65+
22) On average,
which of the following activities was most frequently engaged in by Internet
users in 2010?
A) checking the
weather
B) sending
instant messages
C) reading a
blog
D) using Twitter
23) Which of the
following statements is not true about the broadband audience?
A) It is clearly
different than the dial-up audience.
B) It is more
educated and wealthier than the dial-up audience.
C) It is less
intensely involved with the Internet.
D) It is more
middle-aged than the dial-up audience.
24) In 2010,
what was the approximate Internet penetration rate for households that had
household income of over $75,000?
A) 35 percent
B) 55 percent
C) 75 percent
D) 95 percent
25) A person’s
profession or occupation is part of their:
A) indirect
reference group.
B) direct
reference group.
C) lifestyle
group.
D) subculture.
