Solved by verified expert :71. (p. 127) Nestlé
uses the slogan, “Good Food, Good Life” to stress that its products
provide everything consumers need—there is no need of looking at any other
brands. Nestlé uses:
A. the affect referral
decision rule
B. intermittent stimulation
C. cognitive input/output
D. psychosocial consequences
E. non-qualitative evaluative criteria
72. (p. 127) _____
is an outcome of the alternative evaluation process and represents a
predisposition to buy a certain brand.
A. A purchase decision
B. A purchase intention
C. Affective behavior
D. Satisfaction
E. Cognitive dissonance
73. (p. 127) _____
is a preference for a particular brand that results in its repeated
purchase.
A. A purchase intention
B. Brand affectation
C. Cognitive dissonance
D. Brand loyalty
E. A heuristic
74. (p. 127) David
Pruitt owns several rental apartments. Having tried some other appliance brands
in his apartments and been dissatisfied with their short life span, Pruitt will
now only purchase Maytag brand appliances to go into his apartments. Pruitt’s
repeat purchases of Maytag appliances indicate:
A. the existence of cognitive dissonance
B. the absence of any affect referral decision rule
C. strong brand loyalty
D. extensive decision making and strong psychosocial
consequences
E. a lack of evaluative criteria
75. (p. 127) Why
must marketers recognize the significance of the consumer’s postpurchase
evaluation stage?
A. Cognitive dissonance may cause customers to never
again purchase the product that was the source of the psychological tension.
B. Dissatisfied customers are unlikely to repurchase the
marketer’s product.
C. Consumers often seek out information to confirm the
wisdom of their choice.
D. Dissatisfied customers are likely to be a source of
negative word-of-mouth information.
E. All of the above are
reasons why marketers must recognize the significance of the consumer’s
post-purchase evaluation stage.
76. (p. 128) _____
is a state of psychological tension or post-purchase doubt a consumer may
experience after making a difficult purchase decision.
A. Post-purchase evaluation
B. Dissatisfaction
C. Cognitive dissonance
D. Conditioned anxiety
E. Affective response
77. (p. 128) For
which of the following products is the consumer most likely to experience
cognitive dissonance?
A. chewing gum
B. diamond engagement ring
C. office supplies
D. light bulbs
E. garden fertilizer
The purchase of a ring is an important decision and the
buyer must choose among close alternatives.
78. (p. 128) Most
of the purchase decisions made by consumers for low-priced frequently purchased
products are characterized by:
A. routine response
behavior
B. limited problem solving
C. extended problem solving
D. high involvement
E. cognitive learning
79. (p. 129) For
which of the following situations is a consumer’s purchase behavior most likely
to be characterized by extended problem solving?
A. the purchase of laundry detergent
B. the purchase of a new pair of running shoes by a
consumer who runs regularly
C. the purchase of a new set of skis by an avid skier
D. the selection of a restaurant for lunch with friends
E. the first time purchase
of a personal computer by someone with no prior knowledge of PCs
80. (p. 129) A
product manager for a new brand of laundry detergent must:
A. increase problem recognition for detergent purchases
B. interrupt consumers’
routine choice behavior and get them to consider a new brand
C. maintain a lower price than competitors
D. provide detailed information to consumers
E. create pioneering advertising.
