Solved by verified expert :41.
J&J Produce is a
distributor of fresh produce. They conducted a thorough analysis of its
market and identified groups of consumers that had similar product-related
needs. One particular market identified wanted fresh and unique produce, such
as Swiss chard, radicchio, and exotic fruits, and they were willing to pay
higher prices for these choices. J&J Produce decided to focus its
marketing effort on this segment of the total market. This segment is
J&J’s _____.
A.
need set
B.
primary
market
C.
customer set
D.
target market
E.
market focus
42.
Which of the
following is used to evaluate the attractiveness of various market
segments?
A.
segment size
B.
distribution
available
C.
fit with
company image
D.
cost to serve
E.
all of the
above
43.
Juan has segmented the
market for boats and is currently analyzing each with respect to several
factors, such as size, growth rate, competitor strength, fit with company
image, distribution available, cost to serve, and risk before deciding which
segment to target. Which step of market segmentation is Juan
conducting?
A.
identifying
product-related need sets
B.
grouping
customer with similar need sets
C.
describing
each group
D.
selecting an
attractive segment(s) to serve
E.
profiling
current customers
44.
The product, price,
communications, distribution, and services provided to the target market is
referred to as the _____.
A.
need set
B.
marketing mix
C.
marketing set
D.
decision set
E.
value
proposition
45.
Which of the following
is part of the marketing mix?
A.
product
B.
price
C.
communications
D.
distribution
E.
all of the
above
