Solved by verified expert :61.
Rod is surveying
consumers to gain a better understanding of his restaurant’s image relative
to competing restaurants. Rod is concerned with his restaurant’s _____.
A.
position
B.
equity
C.
placement
D.
driver
E.
satisfaction
index
62.
Which outcome of
marketing strategy produces the revenue necessary for the firm to continue in
business?
A.
customer
satisfaction
B.
product
position
C.
consumption
D.
social
welfare
E.
sales and
profits
63.
John purchases and
is satisfied with his SUV because he believes that it provides greater crash
safety than a sedan even though this is not technically true. John’s
satisfaction is based on the distinction between _____.
A.
primary need
fulfillment and secondary need fulfillment
B.
actual need
fulfillment and perceived need fulfillment
C.
initial need
fulfillment and repeat need fulfillment
D.
articulated
need fulfillment and unarticulated need fulfillment
E.
attribute
fulfillment and benefit fulfillment
64.
_____ occurs when
individuals or groups make consumption decisions that have negative
consequence for their long-run well-being.
A.
Disintermediation
B.
Conspicuous
consumption
C.
Disenfranchisement
D.
Injurious
consumption
E.
Demarketing
65.
Bob and his friends
go out every weekend and drink until they get drunk. Then they drive home in
that condition. Which type of consumption does this represent?
A.
injurious
consumption
B.
severe
consumption
C.
conspicuous
consumption
D.
unethical
consumption
E.
anti-social
consumption
