Solved by verified expert :71.
Teresa is trying to
understand her customers better. She is examining the external influences
that shape her customers’ self-concepts and lifestyles. Which of the
following is a possible external influence Teresa could examine?
A.
motives
B.
personality
C.
perception
D.
attitudes
E.
culture
72.
Liz Claiborne is a
brand of clothing, accessories, and home products. Brand managers at this
company are trying to learn which internal influences impact their customers’
needs and desires most. Which of the following is a possible internal
influence these managers should examine?
A.
culture
B.
personality
C.
demographics
D.
family
E.
social status
73.
What is the first
step in the consumer decision process?
A.
problem
recognition
B.
budget
setting
C.
information
search
D.
outlet
selection
E.
alternative
evaluation and selection
74.
Which of the
following statements is true regarding the overall model of consumer
behavior?
A.
It is
sufficiently detailed so as to predict particular behaviors.
B.
Family and
culture are internal influences on consumer behavior.
C.
Personality,
emotions, and attitudes represent external influences on consumer behavior.
D.
A consumer’s
self-concept and lifestyle influence his or her needs and desires.
E.
Experiences
and acquisitions have little effect on the process.
75.
The totality of an
individual’s thoughts and feelings about him- or herself is known as
_____.
A.
lifestyle
B.
self-concept
C.
internal
influences
D.
external
influences
E.
consumption
outcomes
